When my boss finally convinced me to invest in the yearly membership, I was skeptical. I basically did it for the long distance towing, but found out it was much more than just a quick tow back home. Roadside assistance included everything from tire changes to a battery charge.
I remember one time my tire was flat and they came put a new tire on. Sure, I had to pay for the tire, but it certainly saved me a lot of time and effort. I once changed a tire in the dead of winter by myself and it was not a happy occurrence.
The other items I use regularly are TripTicks. I have the app for my phone, and it makes traveling so much easier. I don't have to worry about road construction and everything is completely up to date. I can't say the same thing for those online maps or even the Garmin devices. The closest comparable thing is OnStar, but I still like my AAA better.
The yearly fee for the gold membership is definitely worth every penny. If I don't use the tows or the roadside assistance, then the amount of time and money I save using the TripTicks and discounts makes it worthwhile.